We’re so proud to be part of this great campaign!
The Made Local campaign, developed by the Design & Crafts Council Ireland, is a nationwide initiative to boost sales and drive revenue for both makers and retailers.
DCCI has over 3,000 registered client enterprises and engages with over 150 retailers across the country who specialise in authentic Irish products.
Recent research conducted by DCCI indicated that 9 in 10 consumers feel an affinity to Irish craft and design.
DCCI’s ambition is that the Made Local campaign will remind consumers holidaying in Ireland this year of the products available from Irish makers and designers across the country.
Breege O’Donoghue, Chair of DCCI, said there is clear demand for lrish products.
“As the economy begins to re-open, we’re calling on consumers to shop local and consider the breadth of Irish-crafted, high-quality products available here. This will, in turn, help us re-vitalise our wonderful craft industry,” she said.
Consumers will see the newly designed Made Local symbol in participating retailers when shopping for gifts and keepsakes during their holidays.
This will be featured on Irish-made craft and design in these shops across the country from today.
The research also reveals that 43% of Irish consumers will continue to shop online even as restrictions ease.
We can all play our part; by backing the Made Local campaign, we can help our vibrant Irish design and craft sector to return to prosperity and growth.
The Made Local campaign will run throughout the summer with 100 retailers involved in the campaign, supporting the work of DCCI’s 3,000 registered clients.