This year- we are delighted to be part of the Design & Craft Council’s Made Local Campaign.
Design & Crafts Council Ireland (DCCI) today launches its “Made Local” campaign for Christmas 2021, at The Loop, Dublin Airport where their Design Ireland shop is located in Terminal 2. The campaign is aimed to encourage Irish people at home and overseas to think about giving Irish made crafts as they travel this Christmas.
DCCI’s popular Made Local campaign highlights the work of talented craft makers and designers nationwide and the retail shops who support them. The campaign shines a light on the quality and variety of authentic Irish products crafted by Irish makers and retailers. MadeLocal.ie lists all the participating makers and retailers to enable consumers to research and purchase a wide range of beautiful gifts.
For many, the joy of finding new and exciting Irish made brands, was elevated when they experienced the benefits of dealing with local and reputable sellers (retailers or the brands themselves). At a time when there is constant discussion and concern about global supply chain and delivery issues, having the reassurance of buying from someone locally who you can trust to deliver, and who you can contact with ease is a huge plus.
Research findings from Amárach Research commissioned by DCCI has shown that:
- 70% of Irish people are interested in Irish made crafts
- Over half of Irish adults (52%) purchased Irish made and designed crafts items in the past 12 months
- Majority of craft purchases was as a gift for someone else (77%)
- They were most likely to have been purchased online (45%)
- Purchasing crafts online has increased by 24% in the past year
DCCI’s own economic research shows that 8 out of 10 makers stated that Made Local had a direct impact on sales and Made Local was cited as an extremely positive support during recent challenging times.
Christmas 2021 will be a time for families and friends to come together, in some cases after a long and difficult absence. The personal touch of the maker, and thought by the gifter is an intrinsic part that makes it all the more special. DCCI is encouraging everyone to think about giving something Made Local – whether travelling within Ireland or abroad. The website, MadeLocal.ie, will assist you to find a maker and products near you.
